What Is Brevo and How Can It Help Your Small Business Grow in 2025?

Introduction

In the fast-moving digital world, small businesses are constantly looking for affordable, powerful tools to reach their audience and drive results. One platform that stands out for its simplicity, flexibility, and value is Brevo — formerly known as Sendinblue.

Whether you’re launching a startup, managing an eCommerce store, or growing a freelance brand, Brevo offers an integrated solution to help you communicate better, market smarter, and grow faster.

In this comprehensive guide, we’ll explore what Brevo is, what it does, its key features, and how it can help your small business succeed—without breaking your budget.

What Is Brevo?

Brevo is a powerful, all-in-one digital marketing platform designed to help businesses of all sizes manage their customer relationships and run effective marketing campaigns. It’s widely known for its:

Email Marketing
SMS Marketing
Marketing Automation
Transactional Emails
CRM (Customer Relationship Management)
Live Chat
Landing Pages
WhatsApp Campaigns

Founded in 2012 as Sendinblue, the company rebranded as Brevo in 2023 to reflect its evolution beyond just email marketing. Today, Brevo serves over 500,000 businesses globally, making it one of the most trusted platforms for growth-focused brands.

How Brevo Helps Small Businesses Grow

Let’s break down how Brevo can empower your small business, even if you have limited resources or marketing experience.

✅ 1. Easy-to-Use Email Marketing

Email is still one of the highest ROI marketing channels — and Brevo makes it accessible to everyone.

Features:

Drag-and-drop email builder
Mobile-responsive templates
List segmentation
Personalization (e.g. first name, product, location)
A/B testing for subject lines and content

📈 Benefit for Small Businesses:
You don’t need design or coding skills. Brevo’s intuitive editor helps you create beautiful emails that convert — from newsletters to promotions.

✅ 2. Marketing Automation

Brevo’s automation features are incredibly valuable for time-strapped business owners.

Automate Things Like:

Welcome emails for new subscribers
Abandoned cart reminders
Re-engagement campaigns
Birthday and anniversary messages

🧠 Why It Matters:
Marketing automation saves time and keeps your audience engaged without manual effort.

✅ 3. SMS & WhatsApp Campaigns

Brevo lets you go beyond email with SMS and WhatsApp marketing — helping you reach customers right on their phones.

Use Cases:

Flash sales
Order confirmations
Shipping updates
Appointment reminders

📲 Advantage:
High open rates (up to 98%) make SMS a perfect complement to email, especially for time-sensitive offers.

✅ 4. Built-in CRM (Customer Relationship Management)

Brevo includes a free CRM that helps you manage your contacts, track interactions, and store key customer data.

Why This Matters:

Keep your customer relationships organized
Segment audiences by behavior or interest
Close more deals through automation and insights

✅ 5. Transactional Emails

Whether you’re running a Shopify store or taking bookings, Brevo can handle order confirmations, receipts, password resets, and more.

Benefits:

Reliable delivery
Fast sending speed
Easily customizable templates

✅ These are crucial for building trust and professionalism.

✅ 6. Signup Forms and Landing Pages

Brevo offers easy-to-create signup forms and landing pages that help you grow your email list and convert visitors into leads.

You can:

Embed forms on your website
Build standalone landing pages (no website required)
Add forms to popups or exit-intent triggers

✅ 7. Affordable Pricing (Including a Free Plan)

One of the best parts of Brevo is its pricing — perfect for startups and small businesses.

Here’s a quick overview:

Plan	Monthly Price	Emails/Month	Users	Key Features
Free	$0	300/day	1	Email campaigns, automation, CRM
Starter	From $25	Custom	1	No Brevo branding, A/B testing
Business	From $65	Custom	Multi	Advanced automation, landing pages, heatmaps
Enterprise	Custom	Custom	Multi	Custom support, SSO, dedicated IP

💡 Tip: Most small businesses can do a lot with just the free or Starter plan.

✅ 8. Real-Time Analytics

Brevo provides powerful yet easy-to-understand analytics dashboards that show:

Open rates
Click-through rates
Unsubscribes
Deliverability
Best-performing campaigns

📊 These insights help you make smarter marketing decisions.

Who Should Use Brevo?

Brevo is perfect for:

🛍️ Small eCommerce stores
🧑‍💻 Freelancers & consultants
🧘‍♀️ Coaches, trainers, and course creators
🏢 Local businesses and service providers
📰 Bloggers and content creators
🧩 SaaS startups and product builders

Whether you send 50 emails a day or 5,000 — Brevo scales with your needs.

Why Brevo Over Other Email Platforms?

Here’s how Brevo compares with common tools:

Feature	Brevo	Mailchimp	ConvertKit
Free Plan	✅ 300 emails/day	✅ 500 contacts	✅ 1,000 subs
SMS/WhatsApp Campaigns	✅ Included	❌ Extra cost	❌ Not included
CRM Built-in	✅ Yes	❌ Limited	✅ Basic
Transactional Emails	✅ Yes	❌ No	❌ No
Affordable Pricing	✅ Starts $25	❌ Starts higher	✅ Competitive

Brevo stands out by offering a full stack of tools under one roof — without requiring tons of integrations.

Getting Started with Brevo

Setting up an account takes just minutes:

Visit Brevo’s website
Sign up for free — no credit card needed
Set up your sender info
Import your contact list or start building one
Launch your first email campaign

🚀 Within 30 minutes, you can be up and running — even if you’ve never used an email platform before.

Final Thoughts: Should You Use Brevo for Your Business?

Absolutely.

If you want a reliable, affordable, and easy-to-use marketing tool to help your business grow, Brevo is one of the best platforms available today. With powerful features like automation, SMS marketing, and built-in CRM — all under one dashboard — it’s designed with small business owners in mind.

You don’t need a big team or a marketing degree to start using it effectively.

👉 Start Growing with Brevo Today

Ready to see what Brevo can do for your business?